ArtHit

Based on the name and business concept, we explored different references and moods for the brand and shared them with the team during a kick-off workshop. It didn’t take long before a promising direction surfaced, based on a simple graphic of an easel which can carry canvases of different sizes and colours. The shape of the easel is halfway an 'A' and an 'H', referencing the capital letters in ArtHit. We visually explained this concept in a catchy logo animation.

Once the logo and visual identity were defined, we moved on to the website development. For our team in Singapore, it was the first time we worked agile, with a mixed team of designers and developers. In the course of 6 sprints, we designed and built all functionalities of the ArtHit website, including a checkout process and a ‘view on wall’ functionality (see below) which would give users a better idea of the size and context of selected art works.

Exactly 3 months after the kick-off workshop we soft-launched Arthit.com. When the database of paintings hit above the 300 mark – and we had solved a few pesky bugs – we officially launched the site to a broader audience.