EatQ
Empowering brands to make the best use of their product data
74% of consumers in the US have difficulty finding products that meet their dietary and lifestyle needs. EatQ helps SME food brands become more discoverable on their differentiating attributes and provides product and market data to stay relevant and ahead of the competition.
EatQ provides US food brands with the tools they need to thrive in a digital age. They help food brands and consumers learn and engage with each other, so we can all eat better; products that are healthy and transparent in their information at an ingredient, sourcing, processing and legacy level.
EatQ – based in New York City – reached out to JustEdo to help them create a more distinctive and appropriate brand identity. We kept the logo concept but improved its legibility and embedded it in a fresh new identity using a distinctive color combination and playful iconography, making the brand more attractive, accessible and professional.